| Lead: This year, to become a major brand LOGO is a tacit understanding that people no longer need to go through the LOGO prove anything, and this may be more pure and more stylish, but this brand is a greater challenge, but also risking greater risk of being copied.
4 mid-April, Louis Vuitton (microblogging) held in Shanghai in 2013 early autumn new preview, and also recommended a grand classic models NOé inspired handbags. In this preview, people left the deepest impression is "clean." It seems we had the impression that Louis Vuitton is very different, many people find that the iconic LV patterns and colors are gone, replaced by a more extensive profile shape and color. In the preview, while the focus on recommended, inspired by the classic of NOé handbags, seems to have deliberately avoided the Louis Vuitton's iconic patterns and designs, there are many colors, but can not see LOGO, "clean" Fantastic! "We want people to focus on the history behind the Louis Vuitton brand and culture, it is more emphasis on the spirit of travel: freedom, independence, focus on quality." Newly appointed public relations manager of Louis Vuitton Danya said. no LOGO fashion is really fashionable? In fact,Big sought not to LOGO LOGO view more stylish fashion fashion still flow, not only NOé handbags including Louis Vuitton suitcase and briefcase new series, etc., seem to have intentionally go LOGO of, throw away the familiar pattern and flower-shaped, not then flaunt people instantly recognize the LOGO, but from the style, color, function, etc. to attract people. "The more mature the more wealthy class does not like LOGO, LOGO they had been used to prove their stage." Luxury experts, wealth Quality Institute Zhou Ting said. As early as years ago, she proposed a "For luxury, go LOGO is the trend,lv2013包包最新價格, no LOGO fashion will become more significant" point of view, while also increasing evidence of the fullness of reality - no LOGO Fashion is really fashionable. fashion buyers Zoe also agree with this view. In her view, has become the fashion circle LOGO emphasized identity and class most intuitive signs, which deliberately set up artificial standards, certainly with more free and open society is weakened, "People have not LOGO need to prove anything, they have more ways and means dedicated to LOGO do not let go, like those taken with the decline of the past glory of the old school. " Zoe lives in New York, this trend is more obvious, the city sought a new designer, and among them, it seems that no one deliberately used a LOGO to prove their brand presence. fashion LOGO removed without a lot of "distractions" in the somewhat more pure and more. The first thing people will notice this characteristic and attractive place, rather than under the influence and brand LOGO kind of preconceived impression, inextricably mixed with personal and emotional factors, which can be more "fair" ground to look fashionable. However, some people objected to the idea, in their view, LOGO also belong to an integral part of the brand culture, is itself a kind of fashion. This after years out in people's minds to create the impression that, in itself than its own to express something, it inspires people to think of a better and a certain lifestyle, and often affects people's attitude towards life. Nevertheless, in real life, people's preference for LOGO in these years seems increasingly indifferent, as long as you will find a little attention on the street carrying a whole body of people as bags LV LOGO more than ever, while Louis Vuitton's sales and profitability has been on the increase - which to some extent also shows that people love not only for Louis Vuitton LOGO now monomer above. NO LOGO does not mean anti-brand about LOGO topic, the most straightforward is the best-selling author Naomi Klein (Naomi Klein) made "NO LOGO" . From a girl obsessed with designer brands civilization turned into cultural observer reflection, Naomi Klein on LOGO has some say. in "NO LOGO" a book, The former LOGO Chaser with social vision and perspective analysis of the fascination she had those famous brands how to conquer the world, and this phenomenon is proposed reflection that the wave of anti-globalization backlash will result in no LOGO results. And put aside the impact of this book and social significance, etc., "NO LOGO" also spawned a "NONO family", they are far from famous, do not rely on brands to show social status, they promote simple, respect for nature, return to innocence "new frugality" Life ...... However, the NO LOGO and anti equate brand is not appropriate, no LOGO is also not simply abandon fashion so rude, but it should be said is a new fashion attitude more appropriate. For consumers, LOGO is no longer an important condition to decide their purchase, no LOGO does not affect their particular brand of love, does not affect their pursuit of product quality. And for luxury brands, went LOGO seem to need more courage, though not tragic ton output capacity, but also a kind of "re-start" the difficult, even if they are already starting to be higher than others. fashion awareness of the "Advanced" recent years, to the LOGO of the most obvious undoubtedly Burberry. This British brand classic plaid pattern once swept the world, and this is the brand as the most valuable asset. Served Brrberry CEO of Rose Marie Bravo that Burberry brand stand out from the many classic important weapon is its classic British plaid style, which is also the largest Burberry brand equity is "expanding the market when you do can not lose the essence of the brand. "remarks, but after five years he was overthrown brand yourself with action - seek" young ", Burberry is through" to the Plaid oriented "and a" go LOGO "and at the same time in the show Field hot push science and technology, with the young star as a spokesperson, etc., in order to remove the old British style people's minds the impression and the impression of a more pro-approaching young consumers. equally well in the desalination of LOGO GUCCI (microblogging), Louis Vuitton and other brands, this, "Reducing LOGO, towards a more cautious luxury" is the main Xi Pinuo PPR group answers given. "The higher the degree of urban fashion, people dependent on the weaker brand LOGO, people do not need to prove anything with the brand, but also do not want to do all day carrying a brand LOGO mobile billboards. The weakening can be said for the LOGO is a fashion Advanced. "fashion commentator Xia and Shang said. Meanwhile, she also believes that "young people now and in the past has consumer attitudes are also more diverse, especially for those in the LV, GUCCI LOGO grew up surrounded by 80s,lv2013包包最新價格, 90s, 00s, they think LOGO is the last one generation favorite things, and they need something more personalized, which could include the brand's classic models, but does not include LOGO. brands to LOGO of these can also be seen as a response to future consumer hobby, can also be said to be a brand Advanced. " >>> view " you "is still" You " luxury expert Zhou Ting has done a survey of Chinese consumers of luxury goods report, she found a very interesting phenomenon, which a few years, China's richest fashion attitude is undergoing iconic change: from full of LOGO LV, evolved to None of LOGO BV, and now to tailor - in spending on individual items more, but LOGO is getting short. Although this is only a beginning, but also illustrates the change is taking place. And this change is reflected in daily life, it is around us all over LOGO fashion products less and less, while the other does not emphasize BV LOGO brand, that more and more stores, expanding faster. Many old luxury is pursuing "no LOGO" to some extent explains the brand, the ability to provide LOGO is not important, it is important to provide the free expression of personality, tailored to provide differentiated consumer experience the product, this is the way to the future. without LOGO of intensified today, the brand has become increasingly difficult ordeal. "No LOGO" in the removal of visible LOGO, it is also through the design, style, etc. belong to the brand's creation with more LOGO, but there was a problem: No LOGO draped plagiarism will not give legitimacy? Will the fashion market turmoil? - Such as Yves Saint Laurent and Christian Louboutin red soled shoes of the dispute, as well as the double G GUCCI and GUESS dispute, it presents two very different judgments, no brand LOGO will pay more attention to their fashion icons, but how Protection also belong research takes time. |
